Marketing “Green” in the Algarve

Marketing “Green”: can businesses succeed by being environmental friendly? That was the big question on the minds of some attendees at AmbienDura’s environmental workshop in Algarve, Portugal.

[update] You might also find “8 Green Marketing Ideas for your Business” interesting.

Chama, had the opportunity to present the concept of “Green Marketing” and the advantages businesses and organizations can leverage from being “Green”.

green marketing

We presented our case by looking at the Algarve and its tourism industry. Our Portuguese readers will know:

Algarve’s economy is largely based on ‘Tourism’, and although lucrative what is its future? How will the region compete with other holiday destinations in the future? What will set the Algarve apart? How will it be sustained and what other opportunities could spill over from tourism?

The Solution: Differentiation + Branding + Sustainability + Green Ideas

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