8 Green Marketing Ideas for Your Business

In the spirit of Earth day, we’re going to look at how small to med-size businesses can make a commitment to environment and create a competitive advantage in their market place.

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be getting some payback.

So, can a business lower its negative impact, grow and think green all at once?green-marketing-chama1.gif

There’s plenty of skepticism, but there’s also proof that ‘Thinking Green’ in business is not only good for the environment, but for business as well. Here are some easy to implement green marketing ideas your business can embrace: Read more

8 Examples of “Coming Soon Pages”

We have several new projects under the hood here at Chama, and since each are in development mode, we decided to put our own “coming soon pages” for a few of them, instead of the standard default domain “holding” pages.

There are many advantages to having a proper “coming soon page”, the main reason is for their search engine friendliness. Since a domain’s age is one of the many factors Google uses in its algorithms, a coming soon page is a good way to mark your presence early on, while you’re working on your site behind the scene. It also looks better and more professional than the cookie cutter holding page. (And note we’re not referring to the dot com under construction holding pages)

A few other reasons to use “coming soon pages”:

* builds trust with almighty Google
* creates buzz … i.e. in the case of silverbackapp.com
* gets volunteers to help you beta test the site/app
* allows early birds to sign up for an email alert when the project goes live

So now your convinced and ready to see some great examples of “coming soon” pages, right? Well not so fast, we did some digging and sorry to say, there isn’t a much out there. This may in part, be due to the fact there’s no place to archive these pages, so all this “coming soon” inspiration may just be falling into a digital black hole. But alas, necessity is the mother of invention so we’ve put together this starter post, and created a public Flickr Group to serve as creative juice for all, and in hopes designers and creative types will share their best examples.

Read more