Sure the recent election results from the US has gotten a lot of attention and rightfully so. But what has caught our attention at Chama has been the remarkable strategy of Obama’s team to use the power of the net to communicate with voters and now, with citizens with the launch of Change.gov.
The day after the election, the Obama team quickly launched Change.gov, a new site that communicates his agenda on the important issues that face the States from economy to environment challenges. Although the site is skinny on content right now, it is positioned as the building block for the promises Obama has made for technology.
However there are early signs of collaborative features such as the invitation for everyday citizens to share their stories and ideas and be part of “bringing a positive lasting change” to the States. There’s also a clever feature that allows citizens to share their thoughts on the direction the Obama administration should the lead the country.
Will change.gov be a successful example of e-government? Will change.gov encourage other World leaders down to local leaders to adopt similar communication platforms? Will more businesses adopt similar social media tools?
As web strategist Jeremiah has written, “It’s really hard for anyone to be a nay-sayers about the adoption of these tools now, if the big ol’ government can start to connect with people, corporations can too”.