A Business Who Uses Creativity to Make a Difference
Filed Under Social Responsibility
“Every person who wears our shoes, becomes a marketer of our shoes”.
That’s a quote by Chief Shoe Giver Blake Mycoskie from TOMS shoes on an interview from MSNBC.
So he launched TOMS with a simple mission to make a difference: for every pair of shoes sold, a pair would be donated to to children in third-world countries who are shoeless.
Here’s a short film about TOMS and their cause:
It’s easy to see from the video, that TOMS is a great example of a business with social responsibly engraved in its DNA and a great example of a company using creativity to make a difference in the life of others. Their success so far, can be credited to the following:
- A strong cause and clear purpose
- A simple and inspiring story that’s easy for people to tell each other (just like I’m doing now)
- The product in itself is the marketing (similar to iPhone)
- Charismatic leader who inspires others to join the cause
Here’s another video footage, this one by MSNBC which gives an inside look on how TOMS is making a difference.