A Business Who Uses Creativity to Make a Difference

By: Moses Mehraban on September 2, 2008 
Filed Under Social Responsibility


“Every person who wears our shoes, becomes a marketer of our shoes”.

That’s a quote by Chief Shoe Giver Blake Mycoskie from TOMS shoes on an interview from MSNBC.

Blake came up with the idea for TOMS on a trip to Argentina, where he was inspired by the low-cost alpargatas shoes and at the same time struck by the number of children without shoes.

So he launched TOMS with a simple mission to make a difference: for every pair of shoes sold, a pair would be donated to to children in third-world countries who are shoeless.

Here’s a short film about TOMS and their cause:

It’s easy to see from the video, that TOMS is a great example of a business with social responsibly engraved in its DNA and a great example of a company using creativity to make a difference in the life of others. Their success so far, can be credited to the following:

  1. A strong cause and clear purpose
  2. A simple and inspiring story that’s easy for people to tell each other (just like I’m doing now)
  3. The product in itself is the marketing (similar to iPhone)
  4. Charismatic leader who inspires others to join the cause

Here’s another video footage, this one by MSNBC which gives an inside look on how TOMS is making a difference.

Filed Under Social Responsibility

Comments

5 Responses to “A Business Who Uses Creativity to Make a Difference”

  1. Gino Cosme on September 9, 2008 9:06 am

    This is a great cause with a lot of social marketplace potential.

  2. Moses Mehraban on September 9, 2008 2:12 pm

    Gino, I’ll be naive here and ask, what do you mean by “social marketplace”? First time I’ve heard it.

  3. Gino Cosme on September 15, 2008 6:48 am

    Sorry, only saw your reply now.

    In its simplest form, a Social Marketplace resembles a social network that harnesses the power of a social community for purposes of widespread promotion, trade and support.

  4. Moses Mehraban on September 16, 2008 3:00 am

    Thanks for the followup Gino…that makes sense. Just hadn’t heard of the term social marketplace before. So this would be sites like Amazon, Ebay, Etsy, etc…

  5. Republic Polytechnic on December 1, 2010 8:40 pm

    You’ve written a very good blog post.
    If it’s fine with you, I would like to ask permission to use your article as it relates to my topic. I will be happy to negotiate to pay you or hire you for this.

    With Regards from
    Republic Polytechnic

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