At the Movies in Portugal

By: Moses Mehraban on November 5, 2007 
Filed Under Portuguese Business


A few weeks ago, I read an article in one of the national papers, that fewer people were going to movie theaters and the numbers were dropping significantly.

Then the other morning while listening to the radio, the subject of going to the movies came up again, this time, it was a radio personality out on the street asking passers by “what would make your movie going experience better?” Hummm…..coincidence?

at the moviesSome of the responses were as expected – “healthier food options”, “less people chatting”, “personal headsets, to block out those people chatting” and so on…

Personally, food is my big thing…but I’ve now adapted myself to the mix of sweet/salty popcorn and those tangy long strips of candy…guilty. However, if there were healthy and delicious options like a mini portable sushi, fruit cup or salad I would choose those just as easily, especially on movie nights that start at dinnertime.

But the question remains…what is the problem with the movies these days? Are more people downloading movies, buying DVD’s, watching them on home systems, or are there too many competing entertainment options? A friend of mine and new mom in Canada, tells me movie cinemas introduced Mom & Me programs a few years ago, promoting mom and kid times during slower times of the day. This allows moms and fussy little ones a break, plus entertainment that would normally be difficult to come by. Would this help here in Portugal?

Could it be movies aren’t the problem, but rather lifestyle changes are impacting our ability or need to go to the movies…?

Filed Under Portuguese Business

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