8 Green Marketing Ideas for Your Business

In the spirit of Earth day, we’re going to look at how small to med-size businesses can make a commitment to environment and create a competitive advantage in their market place.

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be getting some payback.

So, can a business lower its negative impact, grow and think green all at once?green-marketing-chama1.gif

There’s plenty of skepticism, but there’s also proof that ‘Thinking Green’ in business is not only good for the environment, but for business as well. Here are some easy to implement green marketing ideas your business can embrace: Read more

Marketing “Green” in the Algarve

Marketing “Green”: can businesses succeed by being environmental friendly? That was the big question on the minds of some attendees at AmbienDura’s environmental workshop in Algarve, Portugal.

[update] You might also find “8 Green Marketing Ideas for your Business” interesting.

Chama, had the opportunity to present the concept of “Green Marketing” and the advantages businesses and organizations can leverage from being “Green”.

green marketing

We presented our case by looking at the Algarve and its tourism industry. Our Portuguese readers will know:

Algarve’s economy is largely based on ‘Tourism’, and although lucrative what is its future? How will the region compete with other holiday destinations in the future? What will set the Algarve apart? How will it be sustained and what other opportunities could spill over from tourism?

The Solution: Differentiation + Branding + Sustainability + Green Ideas

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5 Easy Ways to Waste Less at Work

Blog Action DayToday (October 15th) is the first annual “Blog Action Day”- where 15,000 bloggers from around the world will post on an important topic – the environment on their respective blogs.

For my part, I’m going to share with you 5 painless ways to be a more environmental friendly company and cut unnecessary costs at the same time.

1 Switch to Compact Fluorescent Bulbs
Those spiral-looking bulbs might look funny but they work: releasing less CO2 into the air and keeps more green in your pocket.

2 Print less
Before printing a document, ask yourself whether you really need it printed or you can get by reading it online. Less paper consumption means less waste and less cash wasted.

3 Recycle
Does everyone in your office recycle? Do they know how to recycle properly? Sure by now everyone knows the blue box is for paper, the yellow box for plastics, the green one for glass. But there are times when we’re in a hurry and forget to pay extra attention – maybe you’ll want a friendly reminder posted near your recycle area: “never rush recycling…it’s serious business…have a nice day”.

4 Organize a team cleanup
Who said you have to sit behind a desk all day – get your team together and organize a once-a-month clean-up event in your community.

Could also be good publicity for your business. Get some company t-shirts and off you go — a good turn could provide good returns.

5 Turn off monitors and printers
If everyone shuts off their monitors and computers, before calling it a night, you would save a lot of energy and reduce your electricity bill … but it’s easy to forget sometimes – that’s why it might be a good idea to appoint someone. Energy Saving Officer – it would be their responsibility to make sure, monitors, computers and printers are shut off.

6 Employee mugs
{bonus} The bottom line is this – less waste, better for the environment, better for your bottom line. Get all your employees their own personal mugs or have them bring their own from home – this way, less plastic cups are used.

Would love to hear how your company wastes less and does good for the environment.