8 Green Marketing Ideas for Your Business

In the spirit of Earth day, we’re going to look at how small to med-size businesses can make a commitment to environment and create a competitive advantage in their market place.

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be getting some payback.

So, can a business lower its negative impact, grow and think green all at once?green-marketing-chama1.gif

There’s plenty of skepticism, but there’s also proof that ‘Thinking Green’ in business is not only good for the environment, but for business as well. Here are some easy to implement green marketing ideas your business can embrace: Read more

Marketing “Green” in the Algarve

Marketing “Green”: can businesses succeed by being environmental friendly? That was the big question on the minds of some attendees at AmbienDura’s environmental workshop in Algarve, Portugal.

[update] You might also find “8 Green Marketing Ideas for your Business” interesting.

Chama, had the opportunity to present the concept of “Green Marketing” and the advantages businesses and organizations can leverage from being “Green”.

green marketing

We presented our case by looking at the Algarve and its tourism industry. Our Portuguese readers will know:

Algarve’s economy is largely based on ‘Tourism’, and although lucrative what is its future? How will the region compete with other holiday destinations in the future? What will set the Algarve apart? How will it be sustained and what other opportunities could spill over from tourism?

The Solution: Differentiation + Branding + Sustainability + Green Ideas

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