10 Questions with Adegga.com’s Founder

Adegga.com Social Wine DiscoverThrough Algarvebuzz, we met André Ribeirinho – a Portuguese born Entrepreneur and founder of the social wine discovery website Adegga.com.

If you’re like me, you’ll probably find yourself doing some head scratching every time you’re faced with the seemingly endless rows of bottles at your local wine shop.

Living in Portugal, doesn’t make picking wines any easier, with so much choice it’s sometimes frustrating to pick just one…and lets not get into the considerations….what’s right for dinner, lunch, food, guests… on and on….ah, the stress.

Fortunately, Adegga takes out the guessing; and I now go to Adegga to check wines before heading out to the shop…its become my secret weapon in choosing my wines; so my “wine ego” remains in tack rather than in tatters. Next time you find yourself having to go “pick a wine” and sweating under the pressure to deliver something impressive…click on over to Adegga.com first and enjoy the results.

Adegga.com is currently on an invite bases; if you want an invite, please leave me a comment or email “moses[at]chamainc.com”, I’ll be happy to share some of my invitations.

I recently had the opportunity to interview Adegga’s founder Andre Ribeirinho and asked him the next 10 questions.

Adegga Team

Founders: from left to right: Andre C., Andre R., Emidio

1.What does “Adegga” mean and how did you come up with the name?

Adegga is a play on the word adega (only one g) which means cellar in Portuguese. We wrote several potential names on a white board while trying to come up with a name for our service. Eventually the name Adegga won because it was both inspired by the (strong) Portuguese wine culture but also readable in several different languages. I think that good names need to tell a story and Adegga tells the story of a team of Portuguese internet entrepreneurs that want their social wine discovery service to be useful around world but never forgetting their Portuguese origin.

2.Why a “social wine discovery” and who do you think will benefit from using it?

Friends opinions are the ones we trust most. When a friend makes a recommendation there’s a bond of trust that makes us feel confident.

It’s our real social network that helps us make decisions. On the other hand wine is inherently social and totally prone to discovery (who doesn’t like to try new wine?). The combination of friends, wine and discovery is the basis for our service.

Interestingly, Adegga is useful from the moment you and another friend are using it. You can both share wines you buy, drink or wish. This helps you and your friends make smarter choices when choosing wine.

3.Who is Adegga.com for?

Adegga is for wine lovers who find it difficult to choose wine. By sharing their opinions with their friends Adegga makes it extremely useful for anyone (from wine newbie to wine expert) to share their passion with other people they trust. Any person can use Adegga to search for a wine, see what other people think about it and know where to buy it.

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