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	<title>Chama Inc / Blog - a marketing blog by chief hothead and chief smarty pants &#187; Reading</title>
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	<description>This is the blog of Chama Inc. - a creative marketing and web solutions company, based in Algarve, Portugal. This blog is a way for us to share marketing ideas, stories, inspiration, opinions and rants.</description>
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		<title>Why I&#8217;ll never read another business book …</title>
		<link>http://chamainc.com/blog/why-ill-never-read-another-business-book/</link>
		<comments>http://chamainc.com/blog/why-ill-never-read-another-business-book/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 21:45:48 +0000</pubDate>
		<dc:creator>Moses Mehraban</dc:creator>
				<category><![CDATA[Reading]]></category>

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		<description><![CDATA[I like to read business books. Maybe &#8220;like&#8221; is an understatement. My joy of reading has led me to many things like knowledge and a wider perspective, it also propelled me to take speed reading,  so I could read even more&#8230; 

But lately, I&#8217;m disappointed to say, I&#8217;ve found business books getting a tad [...]<p><a href="http://sharethis.com/item?&#038;wp=2.8.4&#38;publisher=120189bc-e6ff-4e30-832b-eac0a8de257f&#38;title=Why+I%26%238217%3Bll+never+read+another+business+book+%E2%80%A6&#38;url=http%3A%2F%2Fchamainc.com%2Fblog%2Fwhy-ill-never-read-another-business-book%2F">ShareThis</a></p>]]></description>
			<content:encoded><![CDATA[<p><span class="intro">I like to read business books. Maybe &#8220;like&#8221; is an understatement. My joy of reading has led me to many things like knowledge and a wider perspective, it also propelled me to take speed reading,  so I could read even more&#8230; </span></p>
<p><a title="business-books.jpg" href="http://chamainc.com/blog/why-i-will-never-read-another-business-book" ><img src="http://chamainc.com/blog/wp-content/uploads/2008/06/business-books.jpg" alt="business-books.jpg" /></a></p>
<p>But lately, I&#8217;m disappointed to say, I&#8217;ve found business books getting a tad bit boring, and I&#8217;m getting less value from reading them. To get myself back on track, I&#8217;ve decided:</p>
<ol>
<li> Never read another business book that’s authored by a service company from beginning to end. From my experience, a large number of these books tend to pitch the services or expertise offered by the company, and seldom provide value I can apply and practice right away.</li>
<li>If the book is highly reviewed or recommended, I&#8217;ll make sure to check the authors profile. If the profile starts with a company plug, I’ll be sure to think twice before adding it to my &#8216;must read&#8217; collection.</li>
<li>Take Seth&#8217;s advice on <a title="How to read a business book" href="http://www.typepad.com/t/trackback/2123/29290714" >how to read a business book. </a></li>
<li>Read more non-business books to fuel my creativity&#8230; i.e. <a title="drawing on the right side of the brain" href="http://www.amazon.co.uk/New-Drawing-Right-Side-Brain/dp/0007116454/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1213713577&amp;sr=1-1" >drawing on the right side of the brain</a> and <a title="Chip kid" href="http://www.amazon.com/Chip-Kidd-Book-Work-1986-2006/dp/0847827852/104-5636961-7466333?SubscriptionId=19BAZMZQFZJ6G2QYGCG2" >Chip Kid</a></li>
</ol>
<p>That reminds me, maybe it&#8217;s a good time to join other bookworms on <a title="Library Thing" href="http://www.librarything.com/" >LibraryThing.com</a></p>
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