Portuguese Wines the next big thing?
Posted on May 29, 2008
Although most Portuguese wine makers are too busy making wine, to really care what’s happening online, latest news from at least one wine expert is, “it’s a great time to be a Portuguese wine maker”.
Arguably, no one knows the “wine 2.0″ industry better than Gary Vaynerchuk – of “Wine Library”, with his gritty charm, and the power of social media, like twitter and video blogging, to successfully turn the families 4 million wine shop, into a 50 million a year business, in less than 3 years. Appearances on popular talk shows, plus invitations to speak at Google, Facebook and Internet Stardom, Gary Vaynerchuk seems to just be getting started.
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Impressed by Portuguese wine quality and value, Gary has not been shy about touting our wines and loudly pronouncing “Portuguese wines are going to be big!” His reasoning – great quality and great value, or as he likes to call it “the thunder” – a bottle that costs $10, but really tastes like $50.
If he’s right, and he knows wines, the BIG question is “when”. So, when will Portuguese wines break into new markets? Well, at the moment one key challenge is lack of visibility and branding. Unfortunately, only a handful of Portuguese wine makers are currently using new marketing strategies, or the power of the web to build a competitive and effective web strategies and brands.
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